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Intiland believes that a business can only thrive if the community it operates in also thrives. And the exercise of corporate social responsibility (CSR) is incorporated in one of Intiland’s core values. This is also in line with CSR practice in today’s business context that acting as a responsible citizen means contributing to the well-being of society.

Even though CSR is always being redefined and evolved, the core concept of CSR is based on a set of principles that serve to guide action, even in very disparate business contexts. Companies are helping to steer social responsibility every day through their own actions and by the way they relate to their social, economic and ecological environment.

Ideally, CSR policy would function as a built-in, selfregulating mechanism whereby business would monitor and ensure their adherence to law, ethical standards and international norms. Business would embrace responsibility for the impact of their activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

Furthermore, business would proactively promote the public interest by encouraging community growth and development, and voluntarily eliminating practices that harm the public sphere. Essentially, CSR is the deliberate inclusion of public interest into corporate decision-making, and the honoring of a triple bottom line: People, Planet, Profit.

Currently, Intiland’s corporate citizenship practices focus mostly on the surrounding community where its projects operate. The company had engaged in a number of activities which included activities to care for our environment, to improve the living conditions of our people, to provide poverty and disaster relief, to promote health and healthy lifestyle and to promote education.

Caring for Our Environment

Each project believes that caring for the environment is very important to achieve sustainable built-in and self-regulating life cycle. By then, the environment will not depend on the charity anymore but already functions as a fully independent environmental cycle.

  • GRAHA FAMILI FOT BETTER LIFE – CARE ANOTHER SHARE TOGETHER
    This program is the extension of Go Green Blue Sky program launched in 2007. The objective of this program is to further enhance the quality and sustainability of the environment. Short-term objective is the execution of the 3R principle (Reduce, Reuse and Recycle) by all Graha Famili Residents.
    In the long run, the management will engage the residents to support the community evelopment. By then, Graha famili will be able to fully engage its environment and stakeholders and create sustainable built-in and self-regulating life cycle.

  • RECYCLE AND GRESS COMMITMENT
    In June, Graha Famili started to recycle its organic rubbish into fertilizers. This was the result of Graha Famili residents’ engagement in sorting their rubbish into organic and non-organic waste. In August, residents and management of Graha Famili declared their green commitment by signing the giant green declaration and they took part in harvesting the organic vegetables : lettuce, kangkung, cucumber, spinach and chilly. By this event, the management invited all residents to have green attitude as well in their homes.
    Our Talaga Bestari project in Balaraja, Tangerang in cooperation with NGO and Ministry of Public Works developed an integrated garbage processing by recycling garbage into fertilizers. This became a pilot project for garbage processing supported by local government.

  • TREE PLANTING AND NUSERY
    Villa Dharma Raya Trawas in Trawas, Surabaya plants 2,000 trees each year. They also developed nursery plantations and arboretum with rare plants and recycled organic rubbish into fertilizers. While Taman Semanan Indah in Jakarta planted 1,000 trees and 1,000 biophores. Ngoro Industri Persada also took part in planting additional 500 trees last year and developed its own nursery and compost house to support NIP green program.

  • ANIMAL CONSERVATION
    In February, a couple of dotted deers (Axis Axis) were handed over to Koramil 11 Tigaraksa for animal conservation.

  • QUALITY EXAMINATIONS
    In April, the quality of air around Intiland Tower Jakarta was checked with good result by BPLHD (Badan Pengelolaan Lingkungan Hidup) Jakarta. In June, Dinas Pengawasan Penggunaan Bangunan Pemerintah Daerah Jakarta examined the quality of the construction of our parking space in Intiland Tower Jakarta with good result.

  • RIVER NORMALIZATION
    In Ngoro Industri Persada and Taman Semanan Indah, Intiland normalized the rivers to anticipate the flood.
Improving The Living Conditions of Out People

Improving the living conditions of the people has always been one of intiland’s CSR objectives.

  • LOW-COST RESIDENTIAL DEVELOPMENT
    Developed since 2007, Puri Permata Indah in Pacitan, East Java serves as one of Intiland’s CSR programs. 60 houses out of 104 houses have been built with the skills of local contractors. By this, the technical quality of local contractors have been improved significantly to meet the national standard.
    Besides Pacitan, Intiland with some partners jointly develop low-cost apartment. This serves as the company’s support to the government’s plan to build 1000 apartment towers. The low-cost apartment will enable middle-to-lower income people to own their own homes in Jakarta.

  • LOCAL RECRUITMENT
    Graha Residen in Surabaya already applies the policy to always recruit employees from its surrounding areas first. By this, the quality of human resources as well as the economic capability in the surrounding can be improved.

  • INFRASTRUCTURE IMPROVEMENT
    Infrastructure is very important to improve the living condition of the people. Intiland through Ngoro Industri Persada upgraded the roads and facilities of its surrounding villages and provided clean water supply.
Poverty and Disaster Relief
  • CHARITY TO THE LESS FORTUNATE FAMILIES
    As usual for the last four years, in September, Graha Famili in cooperation with PT Intiland Grande, PT Grande Family View and PT Sanggar Asri Sentosa conducted a charity program distributing 600 food packages to less fortunate families in various neighborhood, including Babatan, Wiyung, Pradah Kalikendal, Tanjung Sari, Sonowijenan and Lontar.

    In October, Golf Graha Famili conducted golf tournament for charity in conjunction to the 13th anniversary of Golf Graha Famili. This charity tournament will be conducted regularly.
Promoting Health and Healthy Lifestyle
  • MEDICAL CHECK UP
    In June, Intiland Town Surabaya conducted free medical check-up for all staff and continued in November for people living in surrounding areas of Intiland Tower Surabaya.

  • BLOOD DONOR
    In collaboratin with the Indonesian Red Cross, Intiland has involved employees, tenants and customers in its blood donor program since 2007. A blood donor clinic is held regularly in Intiland Tower Jakarta, Intiland Tower Surabaya and in Graha Residen. The company considers the blood donor program to be beneficial in making employees aware that they work in a socially responsible company and take pride in being part of such company. Similar pride of being tenants and customers of a socially responsible company is also expected to be felt by Intiland’s tenants and customers.

  • SPORT COMPETITIONS
    Graha Famili taichi team did great in the Wushu AWI Cup 2008 and brought home 11 trophies. The team was represented by 20 athletes. The team will be competing in national events held by the Minister of Sports.
    In June, Regatta supported “Bhayangkara Jetsport Race 2008” held by Pantai Mutiara Jetski Club. In August, Intiland participated in futsal competition “Property Cup II” held by property journalist Forum and Ministry of Public Housing.
Promoting Education

Promoting education has always been Intiland’s aim since the company believes the importance of training the future leaders of our nation. Intiland has been engaging the student communities through various activities. Intiland Tower Surabaya has always been the strong supporter for IT development. In September they conducted software free day with KLAS (Surabaya Linux Group) and APJII (Indonesian Internet Service Provider Association).

In 2008, Intiland welcomed student visits from:

1. In May, Institut Teknologi Sepuluh Nopember Surabaya. The 89 students conducted architecture study and observation on Isen, International Living, Surabaya.
2. In June, The London School of Public Relations Jakarta to discuss about the skill of managing by communications
3. In August, University of Tadulako, Palu, Central Sulawesi. The 30 students and 3 lecturers conducted architecture study and observation on Intiland Tower Jakarta and Apartemen Regatta.
4. In September, University of Kristen Petra, Surabaya, East Java. The 30 students conducted architecture study and observation on Intiland Tower Surabaya.
5. In October, Parahyangan University, Bandung,West Java. The 120 students and 6 lecturers conducted thorough architecture study and observation on Intiland Tower Jakarta.

Intiland also welcomed apprenticeship. Intiland has been cooperating with education institutions from highschool to university level and during 2008, students from The London School of Public Relations Jakarta, University of Bunda Mulia Jakarta, Deutsche Schule Jakarta, LP2B Surabaya, SMK 17 Agustus 1945 Surabaya, Swastika Prima Community College Surabaya, SMK Negeri 6 Surabaya, Study Hotel Executive Kediri, SMK Negeri Bangkalan, Universitas 17 Agustus 1945 Surabaya and Universitas Negeri Surabaya took these opportunities.

Since 1998, Intiland participated in the development of IPH West School in Plaza Segi Delapan in Surabaya by providing the hardware while the software provided by the school operator with 50:50 joint operation. At start, IPH West School only opened classes for playroups and kindergarten. Currently, it already operates until elementary level.