Intiland firmly believes that the synergy of Corporate Social Responsibility (CSR) activities and business performance plays a vital role in achieving sustainable growth. Being a property developer, Intiland surely sets considerable target of monetary gains. In spite of this, the Company has gained a stronger foothold in the pursuit of CSR best practices by integrating corporate development and social contribution. Determined to become a good corporate citizen, Intiland has been getting down to the nitty-gritty of what communities expect the Company to contribute.
More than just a list of programs and activities, Intiland’s commitment to CSR gave rise to the Intiland Foundation on May 24, 2012. This foundation works to manage and oversee the overall process of the Company’s social works, tracked into four categories: education, environment, humanitarian and disaster relief. The ultimate goal is to achieve the establishment of corporate sustainable development that sees a chain of actions leading to the betterment of the nation as a whole. Each detail ensued should then not stray from the sustainable tenet (triple-button-line): People, Planet and Profit (3P).
The breakdown of Intiland Foundation’s responsibilities includes strategizing the CSR programs and activities and simultaneously inviting non-profit organizations to collaborate under the CSR initiative. It is imperative that the foundation monitor the result of every social activity, which subsequently helps improve the public trust towards the Company.
In 2012, the amount of the fund Intiland allocated for CSR program and activites was Rp2,427,449,100 bilion, an decrese compared to the previus year amounting to Rp4,662,000,000 billion.
In same year, the three major missions the foundation brought to success were to empower the younger generation with qualified education, to actively care for the environment via conservation and ongoing researches, and to nurture the independent society through various humanitarian efforts. All these would have not been possible without the supporting networks to the Intiland Foundation