Surabaya (16/10) – Following its successful launch last year, Amesta Living is strengthening its position as an integrated development area in the city of Surabaya, specifically in East Surabaya. This integrated development is a collaboration between Abdael Nusa and PT Intiland Development Tbk (Intiland; DILD), establishing a joint venture company, PT Graha Abdael Sukses (GAS), to bring together the expertise of these two seasoned developers.
The Amesta Living project is designed to create a highly comfortable and modern community for the millennial generation. Besides being conceived as an integrated development area, Amesta Living also offers innovative housing products in a location with comprehensive lifestyle facilities.
Located at the Outer East Ring Road of East Surabaya, Amesta Living’s first phase of development covers 17 hectares. This area provides various property needs, including residential units, SOHO, retail, commercial spaces, and a lifestyle mall.
Hans Wibisono, President Director of GAS, explained that to promote Amesta Living among millennials in Surabaya and its surroundings, the company is hosting a series of events at the Amesta Living marketing gallery. These activities are conducted interactively, targeting millennials and young families.
“We aim to strengthen Amesta Living’s brand positioning among millennials and young families through events themed Hommunity. Evidently, the majority of Amesta Living home buyers are young generations and young families who tend to have modern and practical lifestyles,” said Hans Wibisono.
Amesta Living is organizing three Hommunity events, each offering unique excitement. Previously, the company successfully held Hommunity 1.0 for young photographers with the theme “Millennial New Chapter.”
Amesta Living also hosted Hommunity 2.0 on Sunday, October 16, 2022. This event, aimed at parents and children, had the theme “From Family For Family.” Hommunity 3.0 is planned as the concluding event of the series, scheduled for November 2022.
Danisworo, Sales & Marketing Manager of Amesta Living, explained that Hommunity 2.0 included a coloring competition for children aged 7 to 10. Parents could register their children directly for the Amesta Living marketing gallery competition.
On the same day, there was an interactive talk show named Psycho-Talk: Psychology & Child-Friendly Homes featuring Riliv, Catherine Wong, and Putri Kenasti. Other activities included Bento Box Crafting for Kids, a mini demo with Licious Kitchen, and a meet & greet Lego performance with EGM Heroes.
Danisworo is optimistic that this event will inspire young families to build a better life and future in a healthy, eco-friendly area. He acknowledged the high enthusiasm for registration, though the organizers had to limit participants to comply with health protocols.
“Through the Hommunity series, we are optimistic that a millennial community will begin to form at Amesta Living. We hope that in the future, more millennials will engage in activities at Amesta Living, making this comfortable and modern residential area a favorite place for millennials to grow and learn dynamically. Most importantly, it fosters healthy and strong young families within a capable, safe, and modern environment,” he added.
Amesta Living also embraces an excellent development concept, utilizing a biophilic design approach. This concept emphasizes creating harmony between humans and nature, forming a healthy environment that encourages creativity and more productive living.
The Amesta Living location at OERR is highly strategic, being a national road. This 60-meter-wide road stretches from the northern side of Surabaya to near Juanda International Airport in Sidoarjo. It takes only about 10 minutes to reach Juanda International Airport. The area is also close to various public facilities and toll road access connecting Surabaya, Sidoarjo, and Mojokerto.
Amesta Living is expected to meet the housing facility needs of Surabaya residents. With the development of East Surabaya, the Amesta Living area will become a lifestyle center for modern and dynamic residents who long to live in a lush and comfortable environment.
Intiland and Abdael Nusa will continue to collaborate to deliver innovative residential areas and products that enhance the quality of life for the community. Integrated residential areas like Amesta Living are designed to be growth and lifestyle centers for the community living within and around the area.