Jakarta, (4/2) – Property developer PT Intiland Development Tbk significantly increased its sales performance in 2013. As of December last year, the company booked around Rp2.53 trillion marketing sales, up 53.3 percent compared to the achievement in 2012 amounting to Rp1.65 trillion.
Intiland director of Investment and Capital Management Archied Noto Pradono revealed that the increase in marketing sales in 2013 was driven by the launches of several new projects. The other factors are the trend in the increasing public needs of property products, be it in the segments of housing, office or industrial estate, in both business and investment purposes.
“Overall, we experienced an increase of our performance in 2013, with marketing sales reaching Rp2.53 trillion or 15 percent higher than initially targeted at Rp2.2 trillion,” Archied further said.
He added that the development income was recorded at Rp2.37 trillion or 93.77 percent of the total marketing sales in 2013. The rest, Rp157.87 billion or 6.22 percent, came from recurring income.
In terms of the product segments, mixed-use & high-rise products made the highest contribution in the segment with Rp1.626 trillion or 63.4 percent. The next contribution was housing estate with Rp601.66 billion or 23.72 percent. Industrial estate contributed Rp259.65 billion or 10.23 percent, and hospitality with Rp23.69 billion or 0.93 percent. The rest, Rp42.55 billion or 1.67 percent, came from other sources of income.
“The increase value in marketing sales was due to the corporate strategy in launching new projects within the last two years. Among those projects are 1Park Avenue, South Quarter integrated business complex, the second phase of Serenia Hills housing, and industrial estate
development,” he revealed.
Of the total marketing sales Intiland achieved, the highest contributor came from 1Park Avenue condominium in South Jakarta amounting to Rp607.17 billion or 23.94 percent. Next was the development of South Quarter in TB Simatupang area with the sales recorded at Rp483.74 billion or 19.07 percent, followed by Serenia Hills in South Jakarta with Rp340.03 billion or 13.40 percent of the total marketing sales.
Ngoro Industrial Park was also recorded as one of the biggest contributors with the marketing sales of Rp259.65 billion or 10.23 percent. Praxis as the newest mixed-use development in Surabaya booked its significant contribution with Rp199.63 billion or 7.87 percent. Another new project, Aeropolis recorded Rp140.86 billion or 5.55 percent of the total marketing sales.
According to Archied, the significant accomplishment in marketing sales throughout 2013 convinced the company’s management toward the prospect for Intiland’s performance in 2014. The company’s management has projected that the marketing sales this year will increase despite quite heavy pressure on national economy.
“We project this year’s marketing sales to increase 10 percent to around Rp2.8 billion,” he said.
The company’s management is optimistic that national industry is still experiencing growth. This optimism is based on the high public needs of property products, be it for housing facility or investment.640-864 dumps.