Jakarta (22/10) – Property developer PT Intiland Development Tbk (Intiland; DILD) continues to strengthen its residential property market proposition, especially related to the development of residential areas. The Company has launched Sierra, a new cluster development that carries the concept of a smart home for all generations in Serenia Hills housing complex, Lebak Bulus, South Jakarta.
Intiland’s Director of Business Development, Permadi Indra Yoga, explained that the launching of Sierra cluster was driven by the momentum of the rising trend of demand for landed housing units in recent times. During the current Covid-19 pandemic, sales from this segment remained relatively active compared to other products, especially those from end users.
“We always strive to provide the best property products for consumers, in terms of concept, quality, innovation and facilities. The housing units in Sierra cluster offer a tropical residential concept that is modern, luxurious, and fulfills the various needs of residents for a place to live that is comfortable, safe, and supports productivity,” said Permadi Indra Yoga in Jakarta, Thursday (22/10).
The launch of Sierra cluster is part of the Company’s strategy to boost its business growth. This year, the Company is focusing on the new developments of ongoing projects, particularly in the residential area segment. This step follows the Company’s success in launching the new Dandelion cluster in Graha Natura residential area in Surabaya, last month.
The Company is optimistic that the launch of Sierra cluster will receive a favorable response from consumers amidst the Covid-19 pandemic. In addition to offering a well-designed and comfortable home, there are many added values that Sierra offers to that consumers who live in this 26-hectare residential area.
Located in a beautiful and green residential area, in the Lebak Bulus area, South Jakarta, the housing units in Sierra cluster are equipped with smart home technology to raise the comfort and safety of their residents. Adopting a healthy tropical architectural style, each housing unit boasts wide windows for optimal lighting and airflow. The use of the high ceiling concept and good arrangement of room functions presents a luxurious and spacious residential atmosphere.
Occupying a development area of 1.6 hectares, Sierra cluster exclusively offers only 42 units with prices starting from Rp3.6 billion. The Company provides two types of options, namely Avana and Brava types, each of which has advantages and added value.
The Avana type has a more compact size with a building area of 204 square meters and a land area of 104 square meters. Meanwhile, consumers who want a larger house can choose the Brava type, which has a building area of 235 square meters and a land area of 117 square meters.
“Both have the same three-story residential concept with three bedrooms and one multifunctional room that can be used according to the residents’ needs, with the main bedroom and the living room being spacious and airy,” explained Permadi Indra Yoga.
The provision of a multifunctional room is in response to the situation currently experienced by people who now have been spending more time at home due to the Covid-19 pandemic. This multi-functional extra room can be used according to the residents’ needs, such as for a workspace, playroom, creative space or sports room, or as guest bedroom.
Sierra cluster offers five main living concepts, namely Airy, Spacious, Lively, Suitable, and Thoughtful. The first concept, Airy employs windows with wide and large openings so that residents experience fresh, cooling air and natural ambient light, thereby boosting daily energy levels. The thick foliage of trees in Serenia Hills neighborhood also refreshes the air, helping to reduce dependence on air conditioners.
The second concept, Spacious, is translated into spacious and airy living and dining rooms to give residents the comfort and freedom to organize the house. The third concept, Lively, is made manifest through planning and design of spatial functions in a way that fosters harmony and engenders positive energy for all residents. Sierra’s home unit also provides an extra, multi-functional room on the ground floor as an additional area for various space needs which are a manifestation of the application of the Suitable concept.
According to Permadi Indra Yoga, the fifth concept, Thoughtful, is realized through the provision of detailed facilities in accordance with the dynamics of the daily activities of the residents as part of a modern and pragmatic urban community. This concept is brought to life, among others, by the application of smart home systems, such as information technology tools, integrated security systems, to the way the kitchen alcove and hidden cabinets are set up.
“We are really serious about the variety and dynamics of the residents’ needs in life. Aesthetic factors, ease of use, practical and efficient maintenance are key issues. Without a good arrangement, it would be difficult to feel comfortable in the house,” he said further.
Best Residential Options
Serenia Hills is a premium and exclusive residential area of 26 hectares in Lebak Bulus, South Jakarta. Developed by the Company since 2012, Serenia Hills has now rapidly developed into an elite residential area ideal for people who are busy and highly mobile but still want to live in a beautiful and natural environment.
With an excellent area development concept, the Company has succeeded in bringing Serenia Hills as a favorite housing complex in South Jakarta. Its location is strategic, only seven minutes from the JORR toll gate, five minutes from TB Simatupang central business district, and five minutes from Lebak Bulus MRT Station and Fatmawati MRT Station. This housing complex has received a number of awards as the best regional development at the national and international levels.
Susan Pranata, Director of Corporate Marketing at Intiland, said that currently the sales trend is showing an increase. “The sales trend has begun to move, especially for the purchase of the landed house segment. This indication also occurs in several housing projects that we have developed, “said Susan Pranata.
Anticipating this trend, the Company in the fourth quarter of this year is still focusing on developing ongoing projects. The company will try to improve sales performance through developing and selling inventory or stock in ongoing projects.
“This year we are more conservative in developing new projects. We continue to strive to increase sales from inventory and new developments, such as new clusters in residential area projects, one of which is in Serenia Hills, “he said further.
Previously, the Company had successfully launched Zenith in Serenia Hills. which occupies an area of 8,800 square meters. Zenith cluster provides 36 exclusive three-story housing units.
The housing units in Zenith cluster are designed with a tropical-modern concept that is comfortable and equipped with smart home technology devices. Built on an area of 139.5-170.5 square meters, the house feels spacious as it has a building area of 263-295 square meters and is marketed starting at Rp5 billion.
Houses in Zenith cluster has four bedrooms, four bathrooms, as well as a garage and carport accommodating up to four cars. The ground floor functions as a service area, the second floor is for the common area and a living room, and the third floor is for the master bedroom.
“The market response has been very robust and almost all buyers are end users who buy the house for them to live in,” said Susan Pranata.
Following the success of Zenith cluster, the launch of Sierra cluster is also the Company’s response to the changing trends that are currently happening. The Sierra cluster is an excellent solution to people’s needs for comfortable, safe housing, and also the best investment for families.
According to Susan Pranata, buying housing units in Sierra cluster may be an excellent investment choice at the moment. In addition to the various advantages offered by the concept, quality, and facilities here, now is also the right moment for consumers to make the purchase.
“Right now is the best time to buy and invest in property. Now is the time to buy! Property prices are at a low and many developers are offering promo programs to boost sales. For Sierra cluster, we are offering discounted prices, easy payment methods, as well as additional bonus facilities,” exclaimed Susan Pranata.
The Company is also launching a promo program entitled ‘Intiland Story: Fabulous Friday’ from October to December 2020. This marketing promo program offers various facilities for consumers to own Intiland property products, ranging from discounts, long period of installment payments, low credit interest, to various bonus facilities for consumers. This program also has a series of online talk shows and discussions at seventeen selected properties through their Instagram (IG) Live account. ***