Jakarta (03/06) – Property developer PT Intiland Development Tbk (Intiland; DILD) through one of its residential development projects, Serenia Hills, won a prestigious accolade on the evening of the FIABCI World Prix d’Excellence Awards 2021. Serenia Hills was named the World Gold Winner for the Residential (low rise residence) category at the world’s most prestigious competition that bestows awards to the most superlative property masterpieces.
The announcement of the award winners was carried out online and broadcast live from Paris, France, on Wednesday (02/06) local time, or on Wednesday evening Western Indonesia Time. The FIABCI World Prix d’Excellence Awards 2021 was organized by the International Real Estate Federation (FIABCI) as a form of appreciation and recognition of the world’s top property masterpieces that are innovative and excellent in a number of key aspects.
The Director of Business Development of Intiland, Permadi Indra Yoga, expressed his pride and appreciation for Serenia Hills for this achievement. This achievement is a source of pride for Intiland, and confirms that property products in Indonesia have excellent quality and are worthy to compete in the international arena. This achievement is expected to boost the competitiveness and image of the Indonesian property industry on the global scene.
“This award makes us at Intiland very proud, and continue to propel our enthusiasm to always present the best and top-quality property products, which not only prioritize design aesthetics and functionality, but also provide more values from the ‘software’ side, such as security, harmony, comfort, and the most essential family values, to all inhabitants. This achievement is not only a matter of pride for Intiland, but also will instil optimism among the national property industry players. This award is an achievement and pride for Indonesia,” said Permadi Indra Yoga, Wednesday (02/06).
FIABCI’s World Prix d’Excellence Awards is an event that gives awards to property development products that have demonstrated the greatest advantages in all fields of the real estate industry. Held annually by FIABCI, headquartered in Paris, France, this event firmly illustrates FIABCI’s aspiration to provide optimal solutions for the community’s needs for property products.
As the most prestigious competition in the world, the award’s judging process is carried out independently by an international panel of judges, consisting of leading real estate professionals and experts with respect to the overall excellence of the property and not just the issues of aesthetics, functionality, or size.
Serenia Hills went through several stages of the competition at the national level before clinching the award. Previously, Serenia Hills was named the Gold Winner for Best Landed Residential Development at the FIABCI-REI Excellence Awards 2020 held in December 2020. As the winner, this 26-hectare residential area was chosen to represent Indonesia in the global property development competitive event, FIABCI Prix d’ Excellence Awards 2021. Serenia Hills together with other Gold Winners of the FIABCI-REI Excellence Awards 2020 had to compete alongside the best and well-acclaimed property development products in dozens of other countries.
Permadi Indra Yoga explained that Serenia Hills is one of the main projects that Intiland has developed since 2011. Serenia Hills has won numerous awards at the national and international levels. These awards include the Country Winner for Best Housing/Landed Development Awards (Indonesia) at the Asia Property Awards 2018, as well as the Best Housing Development (Indonesia) and Best Housing Development (Jakarta) at the Indonesia Property Awards 2018 held by PropertyGuru Group.
Serenia Hills also won the Best Housing Development Indonesia award at the South East Asia Property Awards 2016, Best Residential Development at the Golden Property Awards 2019, and Best Housing Development at the Indonesia Property Awards 2016. In 2017, Serenia Hills received the Best Innovation in Property Product Concept award, as well as as The Most Popular Landed in South Jakarta, at the Customer Choice Awards 2017.
This was the second time that Intiland won a FIABCI Prix d’Excellence Award. In 2010, the Company won this prestigious award for its development of the Regatta apartment building in Pantai Mutiara, Pluit, North Jakarta. The award was conferred at the FIABCI Prix d’Excellence Awards 2010 held in Nusa Dua, Bali, on 27 May 2010. Regatta won an award for the Bali Congress Award category, in recognition of its innovative design approach.
“This FIABCI Prix d’Excellence Award reiterates Intiland’s commitment to our loyal customers and investors who have entrusted their investment in us so far,” he said further.
He believes that one of the keys to the success of Serenia Hills development has been consistency in executing the original concept as an environmentally-friendly modern urban resort. This has been made manifest in its well-preserved green areas, innovations in its design, and its embrace of technology to augment life and support the dynamics in the society. The availability of facilities and management estate service, as well as community development programs to provide a venue for the residents to interact with each other and have their needs addressed, has fostered the feeling of comfort and pride in its residents to be part of this residential area.
The community development programs have been conducted through strong mutual cooperation with the public, organizations, and institutions around the project area. Building a mutually-beneficial relationship is a crucial aspect that drives the success of collaborative programs in Serenia Hills, which proactively involve the residents and the surrounding communities’ participation.
The Most Coveted Residential Area
Serenia Hills is an exclusive residential development area covering 26 hectares in Lebak Bulus, South Jakarta and South Tangerang, two areas that are divided by the Pesanggrahan River, a natural conservation area. Developed by the Company since 2011, Serenia Hills has transformed into a premium residential area that is ideal for people with high mobility yet still prefer to live in a beautiful and green area.
Permadi Indra Yoga explained that the development of Serenia Hills is divided into two stages. Phase I covered 10 hectares in Lebak Bulus, South Jakarta, with a total of 225 residential units. In Phase I’s development area an ‘active park’ has been built as a green open space area housing various sports facilities and children’s playground. There is also a sports club (gym, swimming pool, mini futsal pitch, and event hall). There are two clusters developed in Phase I, namely Signature and Regent clusters.
Upon the success of developing Phase I, the Company continued the development of Phase II, covering 16 hectares. Phase II’s development includes 334 housing units divided into several clusters, including Sierra, Zenith, and Quantum.
Boasting a top-notch area development concept, the Company succeeded in making Serenia Hills one of the most coveted residential areas in southern Jakarta. It has a strategic location, with only seven minutes to the JORR Toll Gate, five minutes to the TB Simatupang Central Business District, and five minutes to Lebak Bulus MRT Station and Fatmawati MRT Station. Furthermore, it has won a number of awards as the best regional development at the national and international level.
“The public’s need for easily accessible housing keeps increasing along with the rising degree of mobility of the society. Serenia Hills is the perfect answer to this need for a strategic and lush residential area, for people to escape for a moment from the hustle and bustle of the city,” quipped Permadi Indra Yoga.
The Company’s current development in Serenia Hills is the Sierra cluster, which offers the concept of a smart home for all generations. Occupying a development area of 1.6 hectares, Sierra cluster is exclusively designed with only 42 units divided into two types, namely Avana and Brava. The housing units in the Sierra cluster come with a tropical residential concept that is modern, luxurious, and provides its residents with a comfortable, safe, and productive place to live. ***